Top 5 Social Apps Performance in Italy: Q4 2024

In the fourth quarter of 2024, the top social apps in Italy saw varied performance on the unified platform, as reported by Sensor Tower.

Threads experienced a gradual decline in weekly downloads, starting from 121K and ending the quarter at around 89K. However, its weekly active users showed a positive trend, growing from 2.7M to over 3.3M by the end of December.

TikTok - Videos, Shop & LIVE maintained a strong revenue stream, peaking at $1.1M in mid-December. Weekly downloads fluctuated slightly, with a notable increase to 112K in late December. Active users remained stable around 11.8M throughout the quarter.

Facebook showed consistent revenue, hovering around $25K weekly. Downloads saw a slight rise, reaching 87K in the week leading up to Christmas. Active users remained steady, averaging around 23M.

Instagram displayed a steady increase in revenue, reaching $111K by mid-December. Weekly downloads saw a significant spike to 100K in the week before Christmas. Active users increased from 16.3M to 16.9M over the quarter.

Linky AI: Chat, Play, Connect saw a dramatic rise in downloads, peaking at 38K in mid-December. Revenue also increased, reaching $1.6K in the same period. Active users grew significantly, from 19K to over 61K by the end of the quarter.

These insights provide a snapshot of the dynamic social app landscape in Italy, with more detailed analytics available through Sensor Tower.